Trademark Registration

Secure federal protection for your brand, with a strategy you can actually use.

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A brand is more than a name or logo. For many businesses, it becomes the shorthand for trust, reputation, and repeat customers. Federal trademark registration helps turn that goodwill into a protectable asset.
 

When you work with TschenLaw, you work directly with me, Francisco Tschen. I keep the process organized, explain the tradeoffs in plain English, and focus on practical outcomes. The goal is not just to file an application. The goal is to secure a registration that fits how you actually use the mark, supports your growth, and is easier to enforce when it matters.
 

Registration services include:

Application Preparation

I prepare the trademark application with an eye toward both approval and long-term strength. This includes selecting the right owner, identifying goods and services clearly, choosing the appropriate filing basis, and addressing classification. If specimens are required, I help you select and present specimens that align with USPTO requirements and your real-world use.

Office Action Responses

Many applications receive USPTO refusals or requests for clarification. I handle these responses strategically, addressing the legal issues while preserving the protection you need. If the issue is likelihood of confusion, descriptiveness, or technical compliance, you will receive a clear plan and a realistic view of options.

International Filing Coordination

If your business is expanding internationally, I can coordinate trademark protection outside the United States through the Madrid Protocol and, when appropriate, direct national filings.

Benefits of federal registration

Federal trademark registration provides significant advantages beyond common law rights alone, including:

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• Nationwide priority rights based on your filing date

• Use of the registered trademark symbol (®) after registration

• Legal presumptions that strengthen enforcement

• Access to federal court jurisdiction for certain disputes

• Eligibility for U.S. Customs recordation for certain marks

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If you want your brand protected the right way, I can help you move from “we are using this name” to “we own defensible rights in this name.”